A Seamless Migration to Hybrid Commerce
As a growing leader in conscious, professional-grade home manicures, Miss Jules faced a critical technical ceiling. Their legacy WooCommerce platform had become a source of significant friction, struggling to handle the complexities of a D2C and B2B hybrid model. The challenge was multifaceted: they needed to migrate years of historical data, protect their high-value SEO indexing, and merge a secondary Shopify store (formerly Gel Nail Wrap) into a single, cohesive brand experience. Without a reliable, centralized system, their ambitious growth across the Netherlands—including their presence in the DA drogist chain—was being stifled by fragmented data and manual workarounds.
The Integration
To provide a scalable foundation without the overhead of Shopify Plus, we implemented a robust Shopify and SparkLayer hybrid store. This allowed Miss Jules to manage professional B2B requirements alongside their D2C storefront seamlessly. The migration included a complete redesign and a technical SEO preservation strategy to maintain organic traffic during the transition. To power their complex operations, we integrated Channeldock for centralized inventory management and Sufio for automated, tax-compliant B2B invoicing. We further optimized the stack with server-side tagging for precise marketing attribution, Gorgias for automated customer support, and a custom loyalty program to drive repeat purchases. Finally, a dynamic store locator was added to bridge the gap between their online presence and physical retail partners.
The Impact
The transition from a fragile legacy setup to a high-performance hybrid engine has unlocked new levels of efficiency for Miss Jules. By consolidating two stores into one, the team has eliminated siloed data and streamlined their fulfillment through Channeldock. The implementation of SparkLayer has empowered their wholesale growth, while Gorgias has successfully offloaded the customer support burden through intelligent automation. With server-side tracking securing their ad spend and a loyalty system fostering a community of brand advocates, Miss Jules is now perfectly positioned to scale their vegan beauty mission across all sales channels without technical debt holding them back.
