Streamlining Global Distribution with Hybrid Commerce
As a premier manufacturer of sustainable, UPF 50+ UV-protective essentials, Cloby faced a significant bottleneck with their dual-platform WooCommerce setup. Operating separate legacy systems for D2C and B2B created heavy administrative friction, forcing the team to spend more time managing technical debt than growing their brand. The lack of a self-service portal for wholesale partners led to constant manual corrections, while siloed data made global inventory management nearly impossible. To protect their strong organic SEO rankings and transition to a professional, scalable infrastructure, Cloby needed to migrate their entire history into a single, unified home.
The Integration
We engineered a high-performance hybrid Shopify store powered by SparkLayer, effectively replacing their fragmented WooCommerce installs. This "all-in-one" admin now handles both global consumers and retail partners with ease. We integrated Picqer for real-time warehouse management and a robust ERP sync for back-office financials. Key to their B2B success was the implementation of SparkLayer’s Sales Agent feature—fully automated via Shopify Flow—allowing regional agents to manage their own customer portfolios. We also deployed advanced Restock and Preorder functions to handle high-demand items, and a dynamic store locator to support their physical retail partners worldwide.
The Impact
The move to a hybrid Shopify model has been a financial and operational game-changer for Cloby. By transitioning large B2B orders to "on account" bank transfers via SparkLayer, they have reduced Shopify transaction fees by over 90% on wholesale volume. The "self-service" B2B experience—complete with custom pricing tiers and quick-order tools—has eliminated manual data entry, while Shopify Flow has automated complex sales representative workflows. With SEO integrity fully preserved and inventory synced across all channels, Cloby has traded technical headaches for a scalable global engine that matches the premium quality of their sustainable fabrics.
