From Olympic Performance to Global B2B Scale
As a world-renowned manufacturer of elite triathlon and skating equipment, Cádomotus fuels everyone from local enthusiasts to Olympic gold medalists. While the brand’s legacy is built on precision engineering, their digital infrastructure was facing significant friction. The owner had initiated a transition to Shopify, but the complex requirements of a global B2B wholesale channel were not syncing correctly. Moving from Lightspeed, they faced the high-stakes challenge of migrating historical data, preserving critical SEO redirects, and automating RRP pricing—all while managing a multilingual storefront for a worldwide market. The platform was "functional" but far from optimized, creating a bottleneck for their global scaling efforts.
The Integration
We stepped in to refine and professionalize the stack, implementing a seamless Shopify and SparkLayer integration that transformed their B2B operations into a self-service powerhouse. We engineered custom shipping logic for both D2C and B2B segments and deployed a global tax compliance solution to handle international complexities. To bridge the gap between digital and physical performance, we integrated the Volumental 3D scanning app for precision footwear fitting. Furthermore, we developed a custom Shopify API to automate inventory policies for restocked products and generated automated product datafeeds for their global network of dealers. A dynamic store locator was also added to drive foot traffic to local resellers worldwide.
The Impact
The results have been as high-performance as the athletes Cádomotus serves. By automating the "technical heavy lifting" through ERP integration and SparkLayer, the team has shifted from working in the business to working on the business. While sales continue to climb across all channels, the administrative workload has decreased significantly. The combination of 3D-fitting technology for consumers and a streamlined "on account" ordering system for wholesalers has created a frictionless path from order to delivery. Cádomotus now possesses a scalable, future-proof engine that protects its SEO legacy while aggressively expanding its global market share.
