Powering B2B Lighting Wholesale
As a new entry into the Dutch lighting market, Lumotrading needed to avoid the common pitfalls of manual ordering and heavy administrative overhead from day one. Without a centralized system, managing exclusive product collections and customer-specific pricing would have resulted in siloed data and a poor UX for professional installers. The challenge was to build a system that handled complex requirements—such as invoice-based bank transactions rather than a standard online cash register—without allowing manual paperwork to hinder their ability to scale.
The Integration
To build a professional foundation, we implemented a dedicated Shopify store powered by a native integration with SparkLayer. This combination provided the essential B2B functionality Lumotrading required, such as custom pricing tiers and a robust quotation system. This setup allows the Lumotrading team to place orders directly from the customer role, ensuring a fast and efficient workflow that relieves their clients of technical burdens. By importing all data via a comprehensive CSV process, we ensured that exclusive collections were correctly mapped to specific customer groups from the very first login.
The Impact
The result is a flourishing business that has enjoyed a high-voltage start in the industry. By providing 24/7 ordering and a completely "self-service" portal for installers, Lumotrading has eliminated the friction usually associated with wholesale procurement. The system runs smoothly with an automated link to their accounting software, leading to significant hours saved on manual data entry. With happy B2B customers and a seamless flow from order to invoice, the company is perfectly positioned for scalable growth.
